News & Stories

DATE 01/17/2023

Brewery Stickers

Breweries are fun places for a beer lover (even if you’re not). The environment is hopping, there’s sometimes food, and it’s a great place to connect with like-minded people. If you own or manage a brewery, you know the fun that comes with it. Although there are many ways to promote your brewery business, sometimes the most straightforward ways can be the most effective. Stickers are small but mighty tools to promote your brewery because you can use them in so many ways. Here are a few ways breweries can use stickers to grow and expand.

Brewery Product Sticker Labels

Looking for a way to have your products stand out from the crowd? An eye-catching product label is a way to do just that. If you want to avoid more costly forms of labels for your growing brewery business. There are many sizes and shapes to choose from, so you can customize each product line if you want. The flexibility that these allow means you have freedom with design as well. Try a holographic or another fun type of design for an eye-catching twist.

brewery stickers green state

Event Marketing

One of the best ways to promote a brewery is through event marketing—partner with local businesses for weekly events to expand your reach. Over time, news about these events can draw people to your brewery. Once you have an audience there, you have several marketing opportunities. For example, create a customized sticker for your specific event. Or give out stickers related to your brewery to your built-in audience. 

New Beer Promotion

Launching a new beer product is an important goal for any brewery. You deserve to have people notice and honor the amount of work, creativity, and time it takes to create a new product or line. But, like the events, you have options for promoting your new products. Along with the product labels, you can create a sticker display for new beers you want to advertise. Place them near the door and windows to get as many eyes on them as possible. You can also give the stickers away for people on tours, alongside a tasting, or even outside of the brewery to passersby to help get the word out.

Freebie With Purchase

Including a sticker promoting an event, new product, or both, is simple and easy to implement. You can either have a collection of stickers in a basket or hand them over when a customer makes a purchase. These freebies work well alongside brewery merchandise, for example. Any of these marketing options are worth trying.

Breweries That The Sticky Brand Has Worked With

Some of the breweries we’ve worked with include:

  • Zero Gravity
  • Burlington Beer Co
  • Fiddlehead
  • Switchback
  • Magic Hat
  • Sam Adams
  • Foam Brewery
  • Citizen Cider
  • Long Trail
  • Lost Nation

…and hundreds more!

If you are a brewery manager or owner, consider using stickers as part of your marketing strategy. Stickers for breweries are effective ways to promote your business. Shop our collection and see for yourself at