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News & Stories

DATE 01/27/2022

Creating Your Perfect Sticker: Matte Versus Gloss

Whether you need a sticker to build brand awareness, to sell your own designs, or just for fun- picking the right finish is an essential part of the process. Of course, everyone has a preference of what they prefer, but if you aren't sure whether matte or gloss is the right choice for you, we can help. 

Gloss Stickers

Do you love bright pops of color and the wow factor of vibrant  and attention-grabbing graphics? Then gloss stickers will be the perfect choice for you. With sharp contrast, attention to detail, and a more dramatic look, gloss is the perfect way to show off your art, brand, or photo-realistic images. 

  • High shine
  • Sleek, luminous look
  • Great for vibrant colors
  • Sharp contrast on colors
  • Can make colors appear more pronounced
  • Good for high detail images
  • Creates a more dramatic look on a holographic sticker
  • Great for photo-realistic images 

    Matte Stickers

    If you want a more subtle look or only have a few colors for your sticker, matte is the right fit for you. It has a muted, soft appearance with a low sheen, giving you a sophisticated and traditional look. Matte works perfectly for logos and more simple designs. 

    • More muted
    • Softer look
    • Less reflective
    • Good for natural products
    • Can appear traditional/vintage
    • Can help the texture of images be more pronounced
    • Less likely to show smudges
    • Great for black and white images
    • Creates a more subtle look for holographic stickers


    To sum it up, stick with glossy for more colorful and intricate stickers and go for matte if you have a more straightforward design, muted colors, or want a more traditional look. No matter what preference you have, Sticky Brand has you covered! Both finishes are waterproof, scratch-proof, and sunlight resistant- so there is no wrong choice. 

    If you are still unsure which finish to go with, you can always reach out to our customer service team. We have an abnormal amount of sticker knowledge that we are always more than happy to share with you!